It's The Journey, Inc. The Atlanta 2-Day Walk for Breast Cancer


About It’s The Journey, Inc.

Our History

It’s The Journey, Inc. – producer of the Atlanta 2-Day Walk for Breast Cancer – is a local organization founded 13 years ago by a breast cancer survivor, Randi Passoff.  When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long time walker, decided that Atlanta needed a fundraising event wherein all of the funds stayed local to support Georgia breast cancer patients and breast health programs.  She created what we call “the kinder and gentler breast cancer walk”.  Instead of the 3-Day model of walking 60 miles over 3 days and sleeping in a tent, the Atlanta 2-Day Walk covers 30 miles over 2 days and participants sleep in a hotel.

Originally, the 2-Day Walk went through suburban neighborhoods and was headquartered in Norcross.  In 2007, the Atlanta 2-Day Walk moved downtown and the Atlanta Marriott Marquis has been our host since 2008.  There are other “kinder and gentler” differences between the Atlanta 2-Day Walk and the 3-Day concept.  Not only do 2-Day Walkers stay in a plush hotel, they also have the option of walking both days- covering 30 miles, walking Saturday only- covering 20 miles, or walking Sunday only- covering 10 miles.  2-Day Walking Teams may share and transfer funds.  For instance, if one team member is a great fundraiser and another teammate is less comfortable asking for donations, they may share funds.  And most importantly, all of the money that is raised here, stays here in Georgia.

This year our Saturday route of 20 miles took us from our host hotel downtown to Agnes Scott College in Decatur for lunch – and then back.  On Sunday, our 10 mile route took us from downtown to our closing ceremonies at Atlantic Station.

We are  looking forward to the 2015 Atlanta 2-Day Walk for Breast Cancer on October 3-4. And we never forget the purpose of the 2-Day Walk – which is to raise funds for breast cancer programs throughout Georgia. In March, we held our 11th Anniversary Grantee Celebration where we awarded over half a million dollars to 28 Georgia breast cancer programs.  Over the past 12 years, It’s The Journey has funded 242 grants totaling $11 million to support breast health programs throughout Georgia.

Our Journey

The fight against breast cancer is not a single battle. It’s an ongoing struggle that is faced with courage and determination. It is, in fact, a journey.

It’s The Journey, Inc. is a 501(c)(3) charitable organization founded in 2002 that raises funds and awareness for Georgia breast cancer organizations offering support to many women and men across the state.

Our Mission Statement

It’s The Journey, Inc.’s mission is to strengthen Georgia’s breast cancer community by raising money and awareness for local organizations throughout the state that focus on breast cancer education, screening, early detection, supportive services, and continuing care.

Get in touch!

270 Carpenter Drive
Suite 515
Atlanta, GA 30328

Phone: 404-531-4111
Fax: 404-531-9111


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