About It’s The Journey, Inc.

Do the 2! Join the Georgia 2-Day Walk and be a part of the fight against breast cancer.

This 30 mile, 2-Day Walk is the flagship event of It’s The Journey, Inc., and consists of a 20 mile walk on Saturday and a 10 mile walk on Sunday.

Since 2002, the Georgia 2-Day Walk for Breast Cancer (formerly the Atlanta 2-Day Walk for Breast Cancer) has raised over $18.2 million to fund 509 grants that provide breast cancer education, screening, early detection, support services, and continuing care for Georgians.

The Georgia 2-Day Walk for Breast Cancer returns October 1-2, 2022! Click here to sign up!

Our History

It’s The Journey, Inc. – producer of the Georgia 2-Day Walk for Breast Cancer – is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long time walker, decided that Atlanta needed a fundraising event wherein all of the funds stayed local to support Georgia breast cancer patients and breast health programs.  She created what we call “the kinder and gentler breast cancer walk.”  Instead of the 3-Day model of walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days and participants sleep in a hotel.

Originally, the 2-Day Walk went through suburban neighborhoods and was headquartered in Norcross.  In 2007, the Georgia 2-Day Walk moved downtown and the Atlanta Marriott Marquis has been our host since 2008.  There are other “kinder and gentler” differences between the Georgia 2-Day Walk and the 3-Day concept.  Not only do 2-Day Walkers stay in a plush hotel, they also have the option of walking both days- covering 30 miles, walking Saturday only- covering 20 miles, or walking Sunday only- covering 10 miles.  2-Day Walking Teams may share and transfer funds.  For instance, if one team member is a great fundraiser and another teammate is less comfortable asking for donations, they may share funds.  And most importantly, all of the money that is raised here, stays here in Georgia.

Our Journey

The fight against breast cancer is not a single battle. It’s an ongoing struggle that is faced with courage and determination. It is, in fact, a journey.

It’s The Journey, Inc. is a 501(c)(3) charitable organization founded in 2002 that raises funds for Georgia breast cancer organizations offering support to many women and men across the state.

Our Mission Statement

It’s The Journey’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.