About Georgia Alliance for Breast Cancer

(Formerly It’s The Journey)

Supporting Georgia’s Breast Cancer Community, One Step at a Time!

What We Do

Georgia Alliance for Breast Cancer (Formerly It’s The Journey) is a registered 501c3 non-profit that strives to support Georgia’s breast cancer community by raising funds to support breast health and breast cancer programs throughout the state!

The Georgia 2-Day Walk for Breast Cancer is our premier fundraising event. Since 2002, the Georgia 2-Day Walk for Breast Cancer (formerly the Atlanta 2-Day Walk for Breast Cancer) has raised over $19 million to fund 554 grants that provide breast cancer education, screening, early detection, support services, and continuing care for Georgians.

Each year at GAABC’S Giving Gala, we celebrate the programs funded by the previous year’s 2-Day Walk, and raise even more money for those programs with an elegant night out on the town!

Our Georgia 5K Run for Breast Cancer is a family-friendly run/walk event that celebrates breast cancer patients and survivors while raising funds that help support programs serving Middle Georgia.

Connecting communities with our mission, our Celebrating Survivors Breakfast series allows breast cancer patients and survivors to enjoy a complimentary breakfast while exploring topics unique to their lives with the help of an expert panel!


Our Mission Statement

Georgia Alliance for Breast Cancer’s  mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes.

Our History

Georgia Alliance for Breast Cancer (Formerly It’s The Journey) – producer of the Georgia 2-Day Walk for Breast Cancer – is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long time walker, decided that Atlanta needed a fundraising event wherein all of the funds stayed local to support Georgia breast cancer patients and breast health programs.  She created what we call “the kinder and gentler breast cancer walk.”  Instead of the 3-Day model of walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days and participants sleep in a hotel.

Originally, the 2-Day Walk went through suburban neighborhoods and was headquartered in Norcross.  In 2007, the Georgia 2-Day Walk moved downtown and the Atlanta Marriott Marquis has been our host since 2008.  There are other “kinder and gentler” differences between the Georgia 2-Day Walk and the 3-Day concept.  Not only do 2-Day Walkers stay in a plush hotel, they also have the option of walking both days- covering 30 miles, walking Saturday only- covering 20 miles, or walking Sunday only- covering 10 miles.  2-Day Walking Teams may share and transfer funds.  For instance, if one team member is a great fundraiser and another teammate is less comfortable asking for donations, they may share funds.  And most importantly, all of the money that is raised here, stays here in Georgia.