About It’s The Journey, Inc.

Do the 2! Join the Georgia 2-Day Walk and be a part of the fight against breast cancer.

This 30 mile, 2-Day Walk is the flagship event of It’s The Journey, Inc., and consists of a 20 mile walk on Saturday and a 10 mile walk on Sunday.

In 17 years, the Georgia 2-Day Walk for Breast Cancer (formerly the Atlanta 2-Day Walk for Breast Cancer) has raised $16 million to fund 403 grants that provide breast cancer education, screening, early detection, support services, and continuing care for Georgians.

For 2020, we are excited to introduce the 2020 Georgia 2-Day Walk for Breast Cancer Experience, September 21 – October 4! Click here for more information!

Our History

It’s The Journey, Inc. – producer of the Georgia 2-Day Walk for Breast Cancer – is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. When the Avon 3-Day Breast Cancer Walk pulled out of Atlanta in 2002, Randi, a long time walker, decided that Atlanta needed a fundraising event wherein all of the funds stayed local to support Georgia breast cancer patients and breast health programs.  She created what we call “the kinder and gentler breast cancer walk.”  Instead of the 3-Day model of walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days and participants sleep in a hotel.

Originally, the 2-Day Walk went through suburban neighborhoods and was headquartered in Norcross.  In 2007, the Georgia 2-Day Walk moved downtown and the Atlanta Marriott Marquis has been our host since 2008.  There are other “kinder and gentler” differences between the Georgia 2-Day Walk and the 3-Day concept.  Not only do 2-Day Walkers stay in a plush hotel, they also have the option of walking both days- covering 30 miles, walking Saturday only- covering 20 miles, or walking Sunday only- covering 10 miles.  2-Day Walking Teams may share and transfer funds.  For instance, if one team member is a great fundraiser and another teammate is less comfortable asking for donations, they may share funds.  And most importantly, all of the money that is raised here, stays here in Georgia.

In 2019, our 20 mile Saturday route took us from our host hotel downtown to Coan Park for lunch – and then back. On Sunday, our 10 mile route took us from downtown to our Closing Ceremonies at Liberty Plaza across from the state Capitol. We very much look forward to returning to our traditional 2-Day Walk in 2021!

Due to COVID-19, the 2020 2-Day Walk is going virtual! Breast cancer hasn’t gone away during this viral outbreak, and we are committed to helping our grantees serve breast health patients in need throughout Georgia!

It’s The Journey invites you to sign up for the 2020 Georgia 2-Day Walk for Breast Cancer Experience! This year, instead of 2 days, you’ll have 2 WEEKS to complete your 30 miles!

Beginning Monday, September 21st, you can start racking up your miles for the 2020 2-Day Experience on MoveSpring, our virtual walk platform! You’ll still be traveling 30 miles throughout Atlanta, and will still “see” some of our wonderful partners at B’Rest Stops (called “Milestones” in MoveSpring”) approximately every 2.5 miles! Click here for more information!

Our Journey

The fight against breast cancer is not a single battle. It’s an ongoing struggle that is faced with courage and determination. It is, in fact, a journey.

It’s The Journey, Inc. is a 501(c)(3) charitable organization founded in 2002 that raises funds for Georgia breast cancer organizations offering support to many women and men across the state.

Our Mission Statement

The mission of It’s The Journey is to raise money to support Georgia breast health and breast cancer programs that focus on education, screening, diagnostics, support services, genetic counseling and testing, research, and serving the unmet needs of the Georgia breast cancer community.